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antimo 🎩
@antimofm.eth
One of the most important business books I ever read It describes the luxury market strategy and shows how a business or brand can choose to pursue it as a viable alternative to mass market (and marketing) I read this way before I knew about NFTs, and I remember thinking: what would luxury software look like? Well...
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antimo 🎩
@antimofm.eth
It contains this diagram which spells out the difference between Luxury, Premium and Fashion industries, which often bleed into each other but occupy fundamentally different spaces — after you read the book it will be clear to you how @les you'd love this @accountless.eth reminds me of the AA pyramid
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antimo 🎩
@antimofm.eth
Interestingly, a lot of web3 companies use this approach
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