Books

One of the most important business books I ever read

It describes the luxury market strategy and shows how a business or brand can choose to pursue it as a viable alternative to mass market (and marketing)

I read this way before I knew about NFTs, and I remember thinking: what would luxury software look like? Well...

It contains this diagram which spells out the difference between Luxury, Premium and Fashion industries, which often bleed into each other but occupy fundamentally different spaces — after you read the book it will be clear to you how

@lesgreys.eth you'd love this
@accountless.eth reminds me of the AA pyramid

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It contains this diagram which spells out the difference between Luxury, Premium and Fashion industries, which often bleed into each other but occupy fundamentally different spaces — after you read the book it will be clear to you how

@les you'd love this
@accountless.eth reminds me of the AA pyramid

Interestingly, a lot of web3 companies use this approach

Say more?

1. which projects do you think position themselves properly? been thinking lately about Polygon 2.0 vs OP Superchain; also interested in NFT platforms which lean more naturally into fashion/vibes

2. do you think this meshes with Seth Godin's take on Luxury vs Premium? seths.blog/2009/05/luxury-vs-premium/

Sorry I never answered your question

I can't think of specific projects off the top of my head, but the "24 anti laws of marketing" spelled out in the book map pretty closely to most web3 launches 

Think about waitlists, whitelists, token-gating...

Join my frens in cacc club.

Unforgettable Hair /bcbhshow. FOSS at GH:artlu99.

PFP is a wingding 

I don't think Seth Godin is the best person to talk about the luxury business, I don't think he quite gets if