snackcaster

PepsiCo buying Poppi for $1.5B is wild

So much money to be made in CPG

/new-york by day 🗽 /untzuntz by night 😈 Fan of eating tacos and bringing people together, often at the same time 🌮

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

Ah didn't see the Olipop round, curious where they'll end up

Long time coming, no calorie no sweetener protein blah blah is a huge trend in cpg 

Olipop their main competitor just did a $50m round at a $1.85m valuation. We’re gonna see who wins!

Ex-VC. I like making bread (literally and figuratively) 

@laurenmessner mentioned this may put Coca-Cola in a position to acquire Olipop

If that happens, I wonder if we see more consumer VCs back CPG companies again (don’t necessarily think it’s a good idea, but could see it happening)

Yup, hugely challenging to execute but if you get a sliver of consumer mindshare the payouts are enormous 

Founders often still have significant holdings at time of exit too

Repeat business with consumables is something everyone understands

Damn I feel like they just came on the scene too