If Taylor Swift posted on Zora instead of Instagram, millions of fans would definitely mint her posts

imo the problem that Zora faces right now is similar to the one Farcaster has: not enough interesting and diverse content

Once they get more creators, the concept of minting posts will be obvious in hindsight

Product & /ux researcher – looking for my next role | also building /firstdraft | markfishman.xyz

Don’t think it’s a supply problem, it’s a demand problem, also nothing stopping Instagram from adding tips

/new-york by day 🗽 /latenightcrew by night :) Fan of eating tacos and bringing people together, often at the same time 🌮

Mints aren't tips though. Enjoy is an actual tip, mints are an investment. That I can sell tokens, even for a loss, means it's a totally different mechanic

Strat/art/design. Thoughts: /user-steen Director: /enjoy Guild: /metaliminal Zora: zora.co/@usersteen

Even worse! People don’t want to invest in posts, way too midcurve for most, especially if it means they might lose money

But creators only accrue value (which justifies the “investments”) if people keep pouring money in

Most things that go viral do so through views and memes (which are free) and not mints (or any form on payment)

Adding in money inherently adds friction which reduces the viral coefficient

The disconnect is that you (Zora) are framing onchain assets as posts. People want to invest in creators. Did you catch the SuperRare meta? Imagine if those assets were liquid. Zora might look and sound like ig, but that's a UX psyop. It's not an actual comp

Agreed “investing” in posts is way too much cognitive effort for the average consumer