i love the energy around "built on Ethereum" but tbf users could not care less.

want eth to win? then build the best app anywhere

saying this as someone with 100% eth bags

Agree at the macro but disagree at the micro. 

Built On Ethereum audience isn't users, it's investors and other builders to counter the narrative that nothing good is launching on Ethereum.

But yeah ultimately we will win by building the best apps.

Founder, designer, & product guy at /basepaint and /eigenlayer

Maybe but idk, if the perception is nothing good is built on Ethereum, and I'm a new builder trying to decide where I'm building, just seems like a reflexive failure mode tbh. 

Base is the best counter. Base championing apps built on Base pulls more eyeballs at Base as an ecosystem to build on.

Counter-counter to that is "nah, it's their liquidity bro" which is probs true for a certain kind of app.

The only real counter is a breakout eth app tho. Everything else is a distraction imo

BDFL of Quilibrium, Eng @ Farcaster, ex-Coinbase, always opinionated, never hydrated

/quilibrium

Mhhh maybe, but that meant nothing to me as a kid, it registered as insular and niche a signal as your characterization of Built on Ethereum tbh.

intel began their inside campaign when they were the dominant processor and generally faster, to help convey a sense of a premium product. "built on ethereum" does not carry that weight – it's not faster than alternatives and does not convey anything about the product from brand goodwill sharing. It essentially is only geek signaling, akin to "this site built on LAMP stack"

+1

agree that its mostly a social signaling exercise for builders to show support for the platform and fight the fud

in the end its a distracting conversation from the real brand problems that plague it. Eth has lost any brand narrative. I blame decentralization. I dont think it makes sense to build a brand from group think. This is a great case study for that. The argument around built on ethereum is a symptom.