Len's branding absolutely destroys WC's branding, but nobody seems to gaf about Lens. I don't know anyone irl or in my crypto circle that uses it

Goes to show that you can't build a product off polish alone.

https://x.com/benjitaylor/status/1898059579222642766

consumers don't care about branding in social products

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Researcher at MIT Media Lab | Creating futures | https://cyrus.website/info

look at the biggest / most succcesful social products

i think early instagram, partiful, early path, dating apps, were all great examples of branding mattering for social apps. branding signals belonging and tribe

Brand not a panacea ofc, but it’s one of the many levers available to Warpcast imo!

Instagram and Snap are the two best arguments for. But beyond the logo and design for Instagram, still very much a tech insider app that blew up. Snap is different.