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Andrew Ettinger
@ettinger
4 different founders have reached out to us this month for help with their "story" (both used that word) we started working with 2 of them: 1. software/gaming company (100+ FTE) revamping their about/careers page to recruit top talent 2. YC-backed dev tool launching soon with a 'manifesto' written to acquire users & hire founding engineers selling anything (be it a product or an open role) is downstream of a clear, compelling, and credible story
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@xh3b4sd.eth
Distribution is everything. Though I am not as convinced about public story telling. You basically shout into the ether like anyone else. What I keep thinking about is an intimate relationship with a single power user who loves the product. The story you tell people in order to find this person makes all the difference. And the problem is that you need to be "in the room" where it happens.
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Andrew Ettinger
@ettinger
yes distribution is everything but bad stories don't get distributed good products do but they tell their own story sometimes that story is not aligned with the story the team tells it all gets easier when story/product are not only aligned but each makes the other stronger it's probably something like this (I'll try to come back to this with a better graphic later)
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@xh3b4sd.eth
Fully agree with this take. What I maybe tried to say earlier is that most stories turn into bad stories on Crypto Twitter simply because that entire medium is utterly jaded and toxic. Which means that I as a founder have to find the room in which the magic happens so that I can have a real conversation with real people.
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