Andrew Ettinger on Warpcast

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Andrew Ettinger

4 different founders have reached out to us this month for help with their "story" (both used that word) we started working with 2 of them: 1. software/gaming company (100+ FTE) revamping their about/careers page to recruit top talent 2. YC-backed dev tool launching soon with a 'manifesto' written to acquire users & hire founding engineers selling anything (be it a product or an open role) is downstream of a clear, compelling, and credible story

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Distribution is everything. Though I am not as convinced about public story telling. You basically shout into the ether like anyone else. What I keep thinking about is an intimate relationship with a single power user who loves the product. The story you tell people in order to find this person makes all the difference. And the problem is that you need to be "in the room" where it happens.

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What do you charge for a project like that?

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You are hot stuff.

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Yet, at FC they don't believe in this marketing BS - wth is a story and wth do they need one? They've got code... PS devs all over the world jump to defend them... now! 😅

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Nguyễn Văn Quyên

@nguyenvanquyen

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