Andrew Ettinger pfp

Andrew Ettinger

@ettinger

14 Following
69 Followers


Andrew Ettinger pfp
Andrew Ettinger
@ettinger
had a power breakfast with @jackson and @jonwu this am... those two can yap with the absolute best of them (respectfully) the clip at which they freestyled genuinely unique/useful advice is exceptional find a way to work with these insane people...
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
my thoughts on an in-person meeting on 42nd street and 11th (!!) ave
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
trying something 🆕 for use your words weekend positioning sprint 🏃‍♀️ two full-day sessions with your founding team to hone in on what your company does & why you do it available dates: this weekend [June 8+9] or June 21-23 https://x.com/ettinger/status/1798755568087110104
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
turned th*rty this week & May became our biggest month in the short history of wordsss.com 🫶 things we worked on: -positioning — fitness co -deck — Hollywood agency -fundraising — ai product -copy — ketamine therapy platform -long-form — web3 gaming feeling grateful, young, scared, excited... onward!
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
some thoughts from a week in London 🍺
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
perhaps our greatest weakness as podcasters is not that we posted this 1 month late but rather than we are much taller than joe r*gan
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
he called @fwb fest “earning man” 💀💀💀
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
job safe for at least another week
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
hardly a roast
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
a mutual friend of Jackson and mine recently agreed that he consistently delivers better & more thoughtful advice than any founder or investor we knew having @jackson in your corner pushing you on your work is worth whatever amount it takes (he should probably charge more)
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new essay: concerns about how we're becoming increasingly addicted to a legal and harmful vice industry insiders are worried, but it’s becoming too big to fail plus a story on how you might be able to get back your lifetime losses (if you’re not too addicted to quit)
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
“Our goal is to help onboard the next billion users onto crypto.” I’ve written copy like this for clients, but I’m scrapping it. Onboarding users isn’t a goal worth championing. Auth aside, missions should be downstream of onboarding. Aim to provide so much utility that of course it onboards users.
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new “use your words” work: CitizenX the brief: refine positioning and messaging before public launch the deliverables: brand marketing guide, manifesto, website & product copy always fun getting to work with people quite literally trying to change the world I had a blast helping them tell that story
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
casual cliffs @brenner.eth
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
/snow but also /dogs
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
Mint 6: Crypto Adjacency, Andrew's Agency, Drake's Big Week, The Lonely Vision Pro
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
launched use your words [wordsss.com] 3 weeks ago — the amount of inbound interest has been incredible fully booked Feb and only have avails for one or two March kickoffs the thesis is proving to be a reality, independent of industry, size, and stage — most seem to understand the benefit of refining their story
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
just wrapped a big project & have some immediate avails to help with... -better brand writing (positioning, tone, copy) -unique content strategy (no bad ideas!) -non-GPT long-form (we can all tell) -emails that actually convert (found money) 👉 andrewettinger.com ✍️
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