Andrew Ettinger pfp

Andrew Ettinger

@ettinger

49 Following
1189 Followers
Andrew Ettinger pfp
Andrew Ettinger
@ettinger
2024 wordsss.com recap: a bigger and better inaugural year than I could have dreamed of :) launched end of January as "a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work" really proud of all the work we did this year, but we have so much to learn. we are doubling down on what we're good at it in the new year, looking to work on more of the same: positioning (and re-positioning), launches, rebrands, website copy, product marketing, and decks. reach out if you think you could use our help, would love to chat/yap/spew. and a huge thank you to everyone who was part of our year 1 journey, we are just getting started :))
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
forgot how good it feels to physically touch a product I've worked on (wordsss.com did the positioning, verbal ID and copy for rorra.com) "Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants." I knew they were serious about making the best countertop water filter product but I wasn't able to fully appreciate how well-crafted and thoughtfully designed it was until I touched it (note: this is replacing my Berkey) bringing products to market for the first time is hands-down one of the best parts of this job we are looking to take on more work in the health and wellness space this year please reach out if you think we can help you better explain what your thing is and why it matters
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
forgot to share my 95% correct overrated/underrated list on here... listening to podcasts — overrated starting a podcast — underrated perfume/cologne — overrated running — overrated yoga — underrated rolfing — underrated sauna — overrated Brooklyn — overrated Japan — underrated pencils — underrated duck fat — underrated Sydney Sweeney — overrated white rice — underrated packaged health — overrated home ownership — overrated wine bars — overrated hockey — underrated live music — underrated country music — overrated brussels sprouts — overrated fresh fruit — underrated sweatpants — overrated LSD — underrated lamps — underrated pickleball — overrated kickball — underrated silence — underrated fitness trackers — overrated Greece — overrated Florida — underrated
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
heard about someone who made $1M by building a @kyle copy trading bot.............
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
pineapple most underrated fruit official fruit rankings dropping soon
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
need a new episode STAT
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new wordsss.com work: Deterrence.com 🇺🇸 "Deterrence is a defense technology company. Building faster and safer energetics production to strengthen the U.S. defense industrial base and prevent global conflict."
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
pretty epic BTS look into our process & approach for Rorra trying to be more known as "(of wordsss)" in 2025 🫡 https://x.com/emmettshine/status/1866138030869999748
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
made my first channel: /products is it beautiful? is it delightful? is it well-crafted? is it useful? please share it. (very @kepano coded)
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new work: rorra.com "Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants." Our tap water is contaminated. Our infrastructure is breaking down. > 95% of US water systems exceed safe limits for carcinogens 200M+ Americans have "forever chemicals" in their water the 2.5 gallon Rorra Countertop System is available now
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
off-the-chain off-chain idea: bubbly bean brew cold carbonated coffee fizzy functional coffee seltzer 35% cold brew 50% sparkling mountain water 10% real fruit juice 5% cane sugar 100% The Stuff sparkling & sparky not too sweet barely sweet not your typical gas station bevvy available at gas stations nationwide bubbly bean brews bring bountiful energy bring one bubbly bean brew everywhere you joe
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
he can’t keep getting away with this
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
I just got my Basename 🤌 Basenames are ENS names supercharged by @base: low-cost (or free!), easy to use, and a powerful tool for connecting builders across the onchain economy. Get yours today.
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
anyone hiring a brand designer to work on marketing assets / campaigns / graphics? know someone great coming from rocket money (personal finance app) looking for something full-time but open to contract / freelance
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
thinking about getting more followers on here and then posting more (in that order)
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
first impression of my Daylight Computer: the hype is justified! shockingly responsive distractions nonexistent decent chance this becomes my primary work computer
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
we have one open slot next week to kick off a positioning sprint 🏃‍♀️ 4-6 weeks to (re)define your mission, vision, promise, values, brand voice, descriptions, and taglines 🔨 and we always offer a full homepage rewrite ✨ some previous clients: @uniswap, @privy, @eigenfoundation 👾
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new wordsss.com work: @unichain by @uniswap "Designed for DeFi. Powered by Uniswap. Informed by our experience building the world's largest decentralized trading protocol." truly nobody better to turn my wordsss into a beautiful landing page than @tyj & much love to @chase & @dylanabruscato for trusting me on this
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
4 different founders have reached out to us this month for help with their "story" (both used that word) we started working with 2 of them: 1. software/gaming company (100+ FTE) revamping their about/careers page to recruit top talent 2. YC-backed dev tool launching soon with a 'manifesto' written to acquire users & hire founding engineers selling anything (be it a product or an open role) is downstream of a clear, compelling, and credible story
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
just found out about founder mode 🤯
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