Andrew Ettinger pfp

Andrew Ettinger

@ettinger

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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
2024 wordsss.com recap: a bigger and better inaugural year than I could have dreamed of :) launched end of January as "a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work" really proud of all the work we did this year, but we have so much to learn. we are doubling down on what we're good at it in the new year, looking to work on more of the same: positioning (and re-positioning), launches, rebrands, website copy, product marketing, and decks. reach out if you think you could use our help, would love to chat/yap/spew. and a huge thank you to everyone who was part of our year 1 journey, we are just getting started :))
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
Projects we would like to work on. We recognize the power of putting it out there (some may call this “manifesting”) and thus compiled this list. If you successfully refer us a client that matches this list criteria we will send you $720 and donate $180 to the charity of your choosing. Please note: we do not want to simply change your landing page copy or write long-form content for SEO. We are only interested in working with teams who buy in to the importance of this work and are committed to delivering critical feedback along the way. This post is inspired by the magnificent Works in Progress Magazine: https://wordsss.notion.site/Projects-we-would-like-to-work-on-1d0488aca7f3803e8175c8ccdc18469f?pvs=4
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
two new projects on Claude: (1) Financial Advisor: uploaded my tax return and asked it to give me a list of 30 Qs to answer to best help me achieve my financial goals I put those answers in a Gdoc and had it create a financial plan for me then re-uploaded it all as "project knowledge" so I can ask it questions as-needed (2) Personal Trainer: uploaded a Gdoc with my personal health information, fitness baselines, goals and preferences and asked it to give me a list of Qs it needed to best help me achieve my fitness goals added those back into the Gdoc and uploaded them alongside my shoulder PT plan (recently rebuilt with Deep Research) and @kneesovertoesg exercises to the "project knowledge" section thinking monthly check-ins to gauge my progress and one-off chats to come up with workouts when I want to switch it up (this was mad cumbersome and will probably be solved with Plaid/ Apple Health MCPs but should be helpful in the interim)
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
most of the clients we do positioning work for fit into three buckets: 1. launches — telling their story for the very first time (can be a new product or a new company) 2. found PMF — with a different story than they had been telling in the market and need to update (essentially a rebrand) 3. finding PMF — have a new vision for the company that needs an updated story (a pivot, to varying degrees) #1 and #2 are really fun for founders — generally optimistic milestones, big press coverage, VCs tweet tweeting... life is good #3 is the part of the story that only gets glamorized when you've made it, because it takes BALLS (male female or otherwise!) to decide that the story you raised on, and hired a team with, might not be true anymore. and then you have to take action on that! @pushix + team have trudged through two versions of their company before arriving here. impressive team. impressive focus. impressive product. turn your next idea into a working product, in minutes:
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
Wrapping up a few fun projects and have two open slots for *positioning sprints* in the coming weeks: Three weeks to (re)define your WHAT and WHY — pillars, promise, mission, vision, tone, descriptions, and taglines. With the option for new landing page copy to go with. Previous clients: @base @eigenfoundation @uniswap @cryptothegame @privy +++ DM to secure a sprint spot 🏃
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Andrew Ettinger
@ettinger
what’s the highest leverage way I can send /dialectic $500 onchain? alt: why shouldn’t I just Venmo @jackson $500 to support?
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Andrew Ettinger
@ettinger
💭 Check out my prediction
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
for the last four months, I've been working with the @base team on the new @buildonbase site "Everything you need to build, scale, and monetize your onchain app" → base.org/builders thank you @fakepixels for trusting me on this project 🫶
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
now live: @unichain "Designed for DeFi. Powered by Uniswap. Built to scale Ethereum." design by @tyj positioning & copy by wordsss.com
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new wordsss.com work: incention.io "Storytelling technology for building modern franchises." @spencermarell.eth & @chaserosenblatt are the right founders to fix Hollywood's most existential problem: resistance to change the debut franchise launching on Incention is ✶ Emergence ✶ created by David S. Goyer, writer of The Dark Knight trilogy, Foundation, Blade, Call of Duty, and more... a blockbuster-potential sci-fi franchise, designed to be collaborated on and built upon — starting today you can claim your passport, explore the world, choose your faction, and chat with Atlas ✶ emergenceuniverse.com ✶
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Andrew Ettinger
@ettinger
forgot how good it feels to physically touch a product I've worked on (wordsss.com did the positioning, verbal ID and copy for rorra.com) "Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants." I knew they were serious about making the best countertop water filter product but I wasn't able to fully appreciate how well-crafted and thoughtfully designed it was until I touched it (note: this is replacing my Berkey) bringing products to market for the first time is hands-down one of the best parts of this job we are looking to take on more work in the health and wellness space this year please reach out if you think we can help you better explain what your thing is and why it matters
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Andrew Ettinger
@ettinger
forgot to share my 95% correct overrated/underrated list on here... listening to podcasts — overrated starting a podcast — underrated perfume/cologne — overrated running — overrated yoga — underrated rolfing — underrated sauna — overrated Brooklyn — overrated Japan — underrated pencils — underrated duck fat — underrated Sydney Sweeney — overrated white rice — underrated packaged health — overrated home ownership — overrated wine bars — overrated hockey — underrated live music — underrated country music — overrated brussels sprouts — overrated fresh fruit — underrated sweatpants — overrated LSD — underrated lamps — underrated pickleball — overrated kickball — underrated silence — underrated fitness trackers — overrated Greece — overrated Florida — underrated
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
heard about someone who made $1M by building a @kyle copy trading bot.............
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
pineapple most underrated fruit official fruit rankings dropping soon
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
need a new episode STAT
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new wordsss.com work: Deterrence.com 🇺🇸 "Deterrence is a defense technology company. Building faster and safer energetics production to strengthen the U.S. defense industrial base and prevent global conflict."
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Andrew Ettinger
@ettinger
pretty epic BTS look into our process & approach for Rorra trying to be more known as "(of wordsss)" in 2025 🫡 https://x.com/emmettshine/status/1866138030869999748
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Andrew Ettinger
@ettinger
made my first channel: /products is it beautiful? is it delightful? is it well-crafted? is it useful? please share it. (very @kepano coded)
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
new work: rorra.com "Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants." Our tap water is contaminated. Our infrastructure is breaking down. > 95% of US water systems exceed safe limits for carcinogens 200M+ Americans have "forever chemicals" in their water the 2.5 gallon Rorra Countertop System is available now
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Andrew Ettinger pfp
Andrew Ettinger
@ettinger
off-the-chain off-chain idea: bubbly bean brew cold carbonated coffee fizzy functional coffee seltzer 35% cold brew 50% sparkling mountain water 10% real fruit juice 5% cane sugar 100% The Stuff sparkling & sparky not too sweet barely sweet not your typical gas station bevvy available at gas stations nationwide bubbly bean brews bring bountiful energy bring one bubbly bean brew everywhere you joe
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