the power of distribution, commerce, and payments built into one platform... cool to see tiktok shop emerge as a new entertainment x commerce platform for the beauty industry. 

convinced that the next one will most likely be onchain. :)

investing + exploring things onchain @strobefund; prev @blocktower; big /snackcaster nf.td/winnie

Not to mention the “spoonful of sugar” method of commerce via entertainment. 
Makes sense, someone thinks “I need moisturizer, I’ll get the one I want at Sephora” vs watching TikTok and suddenly thinking “I didn’t want this product before… but I want it now”

These are my principles. If you don't like them, well, I have others

Exactly. Make it easier for people to purchase directly in feed.. not unsimilar to the thesis with frames and blinks and mini apps

Imagine if Netflix or Prime Video deployed an *unobtrusive* xray feature that if you were watching a stylish series or makeover program you could pause and send the item info to your phone. It could reverse image search the item for a similar item or set an affiliate deal with the actual retailer (eg RH.) I think I saw something similar in the past but not in a compelling way like TikTok