the power of distribution, commerce, and payments built into one platform... cool to see tiktok shop emerge as a new entertainment x commerce platform for the beauty industry. 

convinced that the next one will most likely be onchain. :)

investing + exploring things onchain @strobefund; prev @blocktower; big /snackcaster nf.td/winnie

Not to mention the “spoonful of sugar” method of commerce via entertainment. 
Makes sense, someone thinks “I need moisturizer, I’ll get the one I want at Sephora” vs watching TikTok and suddenly thinking “I didn’t want this product before… but I want it now”

These are my principles. If you don't like them, well, I have others

Imagine if Netflix or Prime Video deployed an *unobtrusive* xray feature that if you were watching a stylish series or makeover program you could pause and send the item info to your phone. It could reverse image search the item for a similar item or set an affiliate deal with the actual retailer (eg RH.) I think I saw something similar in the past but not in a compelling way like TikTok

Exactly. Make it easier for people to purchase directly in feed.. not unsimilar to the thesis with frames and blinks and mini apps