the power of distribution, commerce, and payments built into one platform... cool to see tiktok shop emerge as a new entertainment x commerce platform for the beauty industry. 

convinced that the next one will most likely be onchain. :)

love the new consumer trends report btw. they do some great consumer surveys every quarter and sometimes in specific to industries

investing + exploring things onchain @strobefund; prev @blocktower; big /snackcaster nf.td/winnie

love the new consumer trends report btw. they do some great consumer surveys every quarter and sometimes in specific to industries

https://newconsumer.com/wp-content/uploads/2025/04/Consumer-Trends-2025-Beauty.pdf

These are my principles. If you don't like them, well, I have others

Exactly. Make it easier for people to purchase directly in feed.. not unsimilar to the thesis with frames and blinks and mini apps

Not to mention the “spoonful of sugar” method of commerce via entertainment. 
Makes sense, someone thinks “I need moisturizer, I’ll get the one I want at Sephora” vs watching TikTok and suddenly thinking “I didn’t want this product before… but I want it now”