related: 

is all content art?
is all art content?

It's probably dumb / silly, but I'm really quite allergic to the word "content". I think this feeling really emerged listening to the interview linked below w/ Ted Gioia and Mike Solana.

https://read.substack.com/i/120703046/mike-on-content

The tricky part is what to use / say instead...

I agree, to me "content" implies consumable, low effort, slop

likes building things • https://alexgrover.me

It is though! What else would you call posts/casts? 🤔

/cal 

Photographer, Artist, Web3 Educator, IP Lawyer, Patent Agent, Explorer 📸⛰️✨ 

 Building /flowcast with /mindfulness 🌊

https://wanderloots.com/links

yeah for sure, the marketing component is so essential, but so many people discount it, it's actually kind of shocking to me. 

I guess, in my mind, there's no distinction between those words and content, but for me, it's because my actual "work" is done elsewhere. I merely have to convert it into social media format (whatever the style) to distribute content for marketing purposes. 

But i think for people who are just engaging with the internet, not building their brands as a career,  I can see why the "content" term feels not great. So perhaps it also very much depends on the context of the poster?

Haha exactly that - a tweet, an Instagram post, a cast.

But I hear where you're coming from and absolutely agree that if you want to earn a living making anything on the internet, you *have* to be comfortable marketing your work. 

And the marketing materials / efforts around your core creative work are most effective if they're part of a systematic approach, which certainly bend the bite-sized output of marketing toward being "content".

Still, I think you can just call it what it is (tweet, cast, post, clip, short-form video, summary, etc.) without bundling it all under "content".