Reid DeRamus pfp
Reid DeRamus
@reidtandy
It's probably dumb / silly, but I'm really quite allergic to the word "content". I think this feeling really emerged listening to the interview linked below w/ Ted Gioia and Mike Solana. https://read.substack.com/i/120703046/mike-on-content The tricky part is what to use / say instead...
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alex pfp
alex
@alexgrover.eth
I agree, to me "content" implies consumable, low effort, slop
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Reid DeRamus pfp
Reid DeRamus
@reidtandy
Yep, exactly - like commoditized media.
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Callum Wanderloots ✨ pfp
Callum Wanderloots ✨
@wanderloots.eth
It is though! What else would you call posts/casts? 🤔
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Reid DeRamus pfp
Reid DeRamus
@reidtandy
Haha exactly that - a tweet, an Instagram post, a cast. But I hear where you're coming from and absolutely agree that if you want to earn a living making anything on the internet, you *have* to be comfortable marketing your work. And the marketing materials / efforts around your core creative work are most effective if they're part of a systematic approach, which certainly bend the bite-sized output of marketing toward being "content". Still, I think you can just call it what it is (tweet, cast, post, clip, short-form video, summary, etc.) without bundling it all under "content".
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Callum Wanderloots ✨ pfp
Callum Wanderloots ✨
@wanderloots.eth
yeah for sure, the marketing component is so essential, but so many people discount it, it's actually kind of shocking to me. I guess, in my mind, there's no distinction between those words and content, but for me, it's because my actual "work" is done elsewhere. I merely have to convert it into social media format (whatever the style) to distribute content for marketing purposes. But i think for people who are just engaging with the internet, not building their brands as a career, I can see why the "content" term feels not great. So perhaps it also very much depends on the context of the poster?
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