tim/vortac on Warpcast

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Karl Gerstner, Review of 5x10 years of graphic design etc., Hatje Cantz, English edition, 2001 The exhaustive and beautifully made book shows many examples of his seminal work from 50 years of graphic design and painting, each accompanied by Gerstner’s own explanations and anecdotes. The book vividly illustrates the ups and downs of the designer's professional life. Gerstner might be the graphic designer I personally consider to be the most genius and influential. The depth and innovation in his work constantly leaves me speechless. Karl Gerstner (1930–2017) is regarded as one of the most important innovators in typography, commercial art and corporate design. He is one of the foremost and ground-breaking Swiss artists and graphic designers, who carefully divided his brilliance between being a painter and a graphic designer and became a pioneer in both pursuits. A 🧵 — 1/6

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A 🧵 — 6/6 Gerstner was also an artist, illustrator and painter. This page spread shows his "Synchromia" works, based on one of his experiments and ideas from the late fifties, but created with ruler and colored markers in the nineties. After this series Gerstner switched to the computer. Thanks for reading 🙏

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A 🧵 — 5/6 Gerstner's design for the Holzäpfel "SET transparent" furniture line is a milestone in functional graphic design. To depict the unlimited possibilities of the modular system, Gerstner invented a special mechanical folding system for the brochure with pages that could be opened to both sides, to let the reader compose different combinations of the furniture system.

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A 🧵 — 4/6 Corporate identity for Holzäpfel and brochure design for their high-end office furniture program DHS 30. Glamour photography was completely omitted and the focus was on the functional character of the system. The photographs were taken in a perspective-less flat style to undermine the systematic design.

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A 🧵 — 3/6 Modular logo for „Bech Electronic Centre“ a Zurich-based technology company that was set in crossword-style horizontally and vertically. Gerstner recognized that the first three letters of the name „BEC(H)“ were the same as the initials of the company name. Got me thinking of the recursive acronym „GNU – Gnu’s not Unix!“ (of the free software OS).

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A 🧵 — 2/6 Gerstner designed the seminal book by Markus Kutter „Gebrauchsanweisung für das Werk der Zukunft. Leser gesucht für die Zukunft des Werks“ (A. Niggli, 1959) and provided „visual poetry“ typographic experiments on the inner pages. It is a book that can be read from both sides, it has two titles and two beginnings, that meet in the middle. Translating the two titles can only approximate the wordplay in the original German language „Instructions for creative work in the future" and „Readers wanted for the future of creative work". The pages are bound in "french fold“, joined at the fore-edge and printed on the outer side only.

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Paul Prudence pfp

Thanks for the post and the detailed impressions/annotations. New to me, and now want this book. 111 $degen

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Marius Watz pfp

A big reference for computational design, I usually show Gerstner in lectures on the topic. 20 $DEGEN 🎭

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Olga pfp

50 $degen 🙏🏼

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Marcelo Terça-Nada 💎🎩✨ pfp

Marcelo Terça-Nada 💎🎩✨

Amazing! 363 $degen

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@vortac, you've been paid 300.0k GRND by @miromiro 🎉 🧾 Receipt: https://onceupon.gg/0xbc46bda68a5d67e0ad159b21d8ad1aa55cffd3b093b1012283ee2e0609620f5b Install `💜️Intent` at app.payflow.me/actions p.s. join /payflow channel for updates 👀

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Marc Maurer pfp

Thanks Tim! 5 $degen

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