Farcaster

A sufficiently decentralized social network. farcaster.xyz

I could see someone building a massive lifestyle brand that just starts as a @farcaster channel

mostly crypto | helping founders /seedclub | hosting /liquidculture | writing in /words | all the things https://linktr.ee/benroy.eth

executive coach for /founders + founding teams Δ host of pods.media/the-delta and /coaching Δ kevincoale.xyz

Gather people with similar energy/interests

Brand something well

Create identity and belonging around ideas and tokens and activities

And grow out of that to physical products / experiences

Consumer

Yes exactly — something like this https://warpcast.com/vinayvasanji.eth/0x20c99ef6