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Luiz Ramalho
@luiz
What are your thoughts on naming? Has a bit of a debate this week because we needed to rename our company due to a potential legal conflict. How much do you think name influences on outcomes of consumer products?
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Vinay Vasanji
@vinayvasanji.eth
It depends on whether the consumer touchpoint is primarily physical or digital — if the former, naming matters a lot because you don't have enough opportunities to communicate the change effectively and could lose or confused customers. Digital first, renaming matters very little, products do it all the time
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