Varun Srinivasan
@v
Should we rebrand Warpcast to Farcaster? We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.
373 replies
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849 reactions
Varun Srinivasan
@v
Brand identity usually accrues to a single name, and this helps word of mouth growth. Email may be the exception where Gmail, Outlook and others have established brands. Even other decentralized apps are unifying around a single name that they use to refer to their projects in all forms of marketing. No one thinks of ATProto or ActivityPub, they say Bluesky and Mastodon.
9 replies
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Varun Srinivasan
@v
The original decision to separate client and protocol names was made to encourage client devs to build on the protocol. We are less convinced that its important today. The main reason client devs cite is lack of users, and the diluted branding seems to be affecting our ability to bring new users into the ecosystem.
4 replies
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Varun Srinivasan
@v
There are of course downsides to unifying under a single name, and this is not a simple decision. We want to consider the perspective of new users, old timers, frame developers and client devs before taking a decision.
4 replies
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Paul Cowgill
@paulcowgill
my vote is the app gets renamed as farcaster, and the protocol gets renamed as something else
3 replies
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J. Valeska 🦊🎩🫂
@jvaleska.eth
it always has been confused but not sure about the change I just tried (may results are affected since I have installed warpcast) search: farcaster first result: warpcast the search (in android) includes the title, subtitle and description I think if the aso position is good, the fail is that warpcast does not point to farcaster immediately in the title (subtitle is not shown) adding it to the name of the app in the store: "warpcast - farcaster" may do the trick to capture users
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gong🛡️👾
@tashicell.eth
Keep whatever name fits , just don’t shill me shitcoins with notifications with your users aped numbers and dump it few minutes after , this app started to lose me money more than I will be ever making from it.
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CarCulture.eth🎩 🔵
@carculture.eth
Farcaster From a galaxy far, far beyond
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