Founders

I’m about to embark on 100’s of customer interviews

What are your key tactics to get the most out of these?

Midwest mom in a California dad bod || Ruthlessly pro Farcaster

• Start by understanding their context outside of whatever context you’re interested in (so you know how your conversation fit in their larger picture). 
• If you can, get a photo of each person to jog your memory later. 
• Preserve time in between interviews to summarize and digest each one 
• Capture notable quotations, observations, & insights as you go
• Capture in one place (e.g., Notion) and synthesize in another (e.g., Miro)
• Make sure you’re recording (I haven’t done a ton of ai-first analysis. I didn’t totally trust it yet and it can be expensive. Might be worth it for that many people.)

Believer, husband, dad, optimist // Possibilities into opportunities // Design & strategy // Expert dabbler // tylerhilker.com

Real answers... Love this

I do like the pictures because I'm a visual learner. That would definitely help.

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