Product

Founders

Oftentimes, I see founders caught in the trap of looking at a competitor or company that they think has terrific visual design, and they say, “I need that.” So they go and try to find the best design agency out there, or the one the flashy company that just raised $100m used and get on a waiting list and pay $80k-$100k for a full 3 months long brand design work endeavor. Then they relaunch their brand and expect the world to shake and literally nothing happens. Time and money down the drain. But most importantly time and energy.

https://jared.xyz/early-stage-brand-design

On brand and visuals in early stage startups. 
I found this an *extremely* insightful read.

Beyond driving home the core point that you should take a good-enough mindset until PMF, he also adds a couple of notes at the end which I feel are very important and fair.

Read it!

building /bracket | talking /greatbooks | ex-BCG, ex-PHD | poli + phil + econ

CEO at Google • co-founder & rectangle mover at /icebreaker • icbk.me/j4ck.fc • /j4ck • /swagcaster • DJ sixsix

Although the exceptions mentioned at end are notable!

my designers won't be happy reading this , but its importantt 😆