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ted (not lasso)
@ted
two things can be true: 1. this is good revenue generation for these pods that wouldn’t have been generated on traditional platforms 2. as a podcaster, “minutes listened” is infinitely more valuable to me compared to “mints,” which imo is the most unreliable onchain metric for quality of multimedia content
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YES2Crypto 🎩 🟪🟡
@yes2crypto.eth
True enough, I mint probably 5x more podcasts than I actually listen to. I see a mint? I mint it. Low investment; FC makes it way easier. I see a podcast? takes a lot more for me to invest my time. FC makes podcasts hard since I can't listen in background. I have to go to YT, downcast or something else.
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ted (not lasso)
@ted
so let’s assume only 20% of pod minters actually listen to the pod that means you actually need 5x distribution compared to web2 pods for brand deals and sponsorships to be worthwhile to the brand livestream attendance is a more accurate representation of distribution for multimedia content s/o @gmfarcaster
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levy.eth
@levy
the mental model you're using works well for web2 but doesn't quite fit when applied to web3. i learned this the hard way doing the podcast for 3+ years. re "5x distribution...sponsorships" -- this isn't what high-ticket web3 brands optimize for most of the time. at the end of the day they care more about the onchain conversions that end up reflecting on dune over the impressions they get on your podcast audio ad or banner in your newsletter. as an onchain creator, your strength lies in the quality and quantity of your onchain audience, as measured by the number of wallets that you can reach. in the future, many brand and creator collaborations will occur onchain, with the call to action being measured onchain. and the core of every collaboration should strive to align incentives with your audience. every web3 brand wants users (measured by wallets) engaging with their products or services. if you build a top-of-funnel spanning quality wallets, you become a premium partner for driving growth.
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Lucas 🔥_🔥
@0xl
Caveat is that your monetizing on 100% of mints and that could mean you don’t need to rely on brand deals and their distribution/audience requirements to earn a living That said if you’re succeeding on getting mints - you’re building a list of wallet addresses (read: public Venmo accounts) of people that engaged with you that you can then therefore sell to brands. Seeing this work today with @rehash @levy and others
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niftytime
@niftytime.eth
Feels like a mistake to equate minters with listeners as minters are a paying audience That audience pool (with a raw dollar value > $0 associated with them) is a complement to whatever distro you get from live listening parties or across other podcatcher apps
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Nounish Prof ⌐◧-◧🎩
@nounishprof
Great convo! and agree with you and @levy both because at this point we can't move to web3 only as it limits the audience. BUT onchain provides another great metric and better yet a connection to the audience that can be activated by the nft. (which we've done multiple times) But also agree that views/listens are the key metric. I wish that @zora could capture that data. Glad to hear that @pods is able to capture that. (and need to chat again @0xl lol -- video yet?) Live streaming has been a great choice for us to connect with our community but we still have more who view/listen to the recordings. Those who watch live are our best ambassadors by far! We started as onchain only (only @unlonely and @zora) but it's way too limiting. Still need the web2 giants for now (YouTube, Spotify, Apple) but we prioritize onchain. Looking forward to the day when we can move back onchain only. One other thought: web3 provides quicker path to revenue for new podcasts. Would take years with web2 alone. Need both atm
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