Podcasts are coming onchain. We're the home for: 

- 50+ shows
- 550+ episodes
- 81,500+ collectors
- 250,000+ mints

And it’s only getting started 🫡

two things can be true:

1. this is good revenue generation for these pods that wouldn’t have been generated on traditional platforms

2. as a podcaster, “minutes listened” is infinitely more valuable to me compared to “mints,” which imo is the most unreliable onchain metric for quality of multimedia content

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

True enough, I mint probably 5x more podcasts than I actually listen to.

I see a mint? I mint it.  Low investment; FC makes it way easier.

I see a podcast? takes a lot more for me to invest my time.  FC makes podcasts hard since I can't listen in background. I have to go to YT, downcast or something else.

29 minutes of Farcaster news to start your day with your hosts @adrienne & @nounishprof
/gmfarcaster  gmfarcaster.com

Whatever your decentralized, borderless, neutral, censorship-resistant open blockchain question is, the answer is YES… to Crypto!

so let’s assume only 20% of pod minters actually listen to the pod

that means you actually need 5x distribution compared to web2 pods for brand deals and sponsorships to be worthwhile to the brand

livestream attendance is a more accurate representation of distribution for multimedia content s/o @gmfarcaster

the mental model you're using works well for web2 but doesn't quite fit when applied to web3. i learned this the hard way doing the podcast for 3+ years.

re "5x distribution...sponsorships" -- this isn't what high-ticket web3 brands optimize for most of the time. at the end of the day they care more about the onchain conversions that end up reflecting on dune over the impressions they get on your podcast audio ad or banner in your newsletter.

as an onchain creator, your strength lies in the quality and quantity of your onchain audience, as measured by the number of wallets that you can reach.

in the future, many brand and creator collaborations will occur onchain, with the call to action being measured onchain. and the core of every collaboration should strive to align incentives with your audience.

every web3 brand wants users (measured by wallets) engaging with their products or services. if you build a top-of-funnel spanning quality wallets, you become a premium partner for driving growth.

Building /bello 🍄  | Podcasting /mintpod | @a16zcrypto CSX alum

makes sense. 

it's beyond me that they're labeled as "npc," but these folks are active onchain, spending money, collecting 1+ eps, and listening to eps. these incentivized mints aren't profitable; they're losing money every time they collect.

also 40% are native to fc & lens, $6k avg net worth, avg wallet age is 1.6 yrs, and $231M total liquid spending power. they also claimed 10k POAPs in person. 

with that, who am i to judge as an NPC?

creating quality content and aligning incentives with my community has worked for me. i've come to accept that these are features of crypto, not bugs. 

brand affinity and loyalty shouldn't be compromised for boosts and optimizing distributions. even with kiki, there's design space to incentivize actions and gamify the experience.

i've fallen in love with incentivizing actions and plan to focus on this more in the coming months.

i encourage you to play with this new medium to find quality in your creator goals and incentivize behavior in a way that fits. it's super fun.

in another cast, i acknowledge exactly what you’re saying re: web3 companies caring about onchain txns and the wallets that generate them. i agree with that point.

at the same time, i think its too limiting. your definition and mine of a high quality onchain audience may be very different — and that’s okay. we don’t and shouldn’t have the same goals as creators.

the data shows the majority of mints of your pod driven by boosts are wallets that would be labeled as “NPC” farcaster accounts.

again, that’s not a bad thing. it’s a good thing if your brands care primarily about visibility and distribution (# of wallets). that’s perfectly incentivized. those NPC wallets may be high quality to you. 

if my brands care primarily about brand affinity and loyalty, then boosts and optimizing for # of wallets is the wrong model for me because the brands I’d work with don’t consider NPC wallets high quality.

this is why I’m bullish on decentralized social and apps like Receipts, KIKI, TYB.