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https://warpcast.com/~/channel/ted
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ted (not lasso)
@ted
two things can be true: 1. this is good revenue generation for these pods that wouldn’t have been generated on traditional platforms 2. as a podcaster, “minutes listened” is infinitely more valuable to me compared to “mints,” which imo is the most unreliable onchain metric for quality of multimedia content
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Lucas
@0xl
Agreed on this! Getting people to actually consume the content is the goal. We track basic listening data internally and you might be surprised (we were) on the correlation in mint traffic to listening If you can get people to mint, you can sure as hell get them to listen :)
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ted (not lasso)
@ted
1) why were you surprised? 2) correlation even when you remove the confounding factor of podcast/er's distribution? 3) ofc that's not a surprise, but the mint then is actually an "ad" that indicates interest and the "minutes listened" would be the point of sale/conversion; we shouldn't confuse the two imo
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Lucas
@0xl
1. Consumer behavior for podcasts is fairly sticky. People have had the same podcast app for 10+ years and don’t tend to switch (if at all). Pods has largely meant to be a net new surface area to convert listeners from Spotify, Apple, etc. Also… we’re currently web based and who tf listens to a pod via browser lol 2. Hard to tell here but onchain distribution shouldn’t be slept on. 1 mint = the content shows up on Farcaster, mint fun, Interface, Surreal, and every other onchain app. Every time someone mints, you as a creator get a marginal increase in distribution. 3. Agreed here - two different metrics. Fwiw I do see the meta of mint = ad starting to play out. People like @levy @coopahtroopa.eth are using ad-spend via onchain distribution channels like @layer3xyz @boostxyz @daylight. They earn a margin on every mint and increase listenership/engagement on the Pod (i.e. Adam’s pod is currently the most minted & listened to on the platform)
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ted (not lasso)
@ted
1. the 50 pods are mostly crypto native podcasts intended for crypto native audience; i expected them to do well on pods.media (a la "meet your users where they are") 2. yes, distribution is king but again scope matters; would argue that a transactional mint seen on mintfun, interface, surreal, gives you very *little* info whereas farcaster has rich social data that matters most w/ media 3. someone looked at all the farcaster addresses minting pods from boost and discovered that the majority are ranked as "NPCs"; perhaps i'm too intellectually honest, but i don't consider an NPC who minted out of pure speculation to be a true fan / listener and certainly don't want to pay to acquire a user like that... what happens when you stop paying them and when there's nothing to speculate on? i am interested in building a brand with a highly retained community, not in vanity metrics and near-term $$ gains.
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Lucas
@0xl
Only gonna tackle 3 here for now Yes - a person that minted your content once via speculation isn’t a true fan. Mint Podcast has 80,000 unique collectors. Ofc not all of them are actual fans or even care abt the content But the top 1% of collectors? Maybe The people that have collected every ep? Possibly Those of them that joined the token-gated group chat after minting? More likely What I’m trying to get at is that onchain media has a new funnel for your content & audience. Mint + speculation can act as a top of the funnel for your content. With that - it’s important to have a path to convert that top of funnel into true fans (and turn minting for speculation into minting for patronage). Happy to discuss all of this in more detail on /manysuchcases if u guys want :)
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