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ted (not lasso)
@ted
two things can be true: 1. this is good revenue generation for these pods that wouldnāt have been generated on traditional platforms 2. as a podcaster, āminutes listenedā is infinitely more valuable to me compared to āmints,ā which imo is the most unreliable onchain metric for quality of multimedia content
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Lucas š„_š„
@0xl
Agreed on this! Getting people to actually consume the content is the goal. We track basic listening data internally and you might be surprised (we were) on the correlation in mint traffic to listening If you can get people to mint, you can sure as hell get them to listen :)
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ted (not lasso)
@ted
1) why were you surprised? 2) correlation even when you remove the confounding factor of podcast/er's distribution? 3) ofc that's not a surprise, but the mint then is actually an "ad" that indicates interest and the "minutes listened" would be the point of sale/conversion; we shouldn't confuse the two imo
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Lucas š„_š„
@0xl
1. Consumer behavior for podcasts is fairly sticky. People have had the same podcast app for 10+ years and donāt tend to switch (if at all). Pods has largely meant to be a net new surface area to convert listeners from Spotify, Apple, etc. Alsoā¦ weāre currently web based and who tf listens to a pod via browser lol 2. Hard to tell here but onchain distribution shouldnāt be slept on. 1 mint = the content shows up on Farcaster, mint fun, Interface, Surreal, and every other onchain app. Every time someone mints, you as a creator get a marginal increase in distribution. 3. Agreed here - two different metrics. Fwiw I do see the meta of mint = ad starting to play out. People like @levy @coopahtroopa.eth are using ad-spend via onchain distribution channels like @layer3xyz @boostxyz @daylight. They earn a margin on every mint and increase listenership/engagement on the Pod (i.e. Adamās pod is currently the most minted & listened to on the platform)
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ted (not lasso)
@ted
1. the 50 pods are mostly crypto native podcasts intended for crypto native audience; i expected them to do well on pods.media (a la "meet your users where they are") 2. yes, distribution is king but again scope matters; would argue that a transactional mint seen on mintfun, interface, surreal, gives you very *little* info whereas farcaster has rich social data that matters most w/ media 3. someone looked at all the farcaster addresses minting pods from boost and discovered that the majority are ranked as "NPCs"; perhaps i'm too intellectually honest, but i don't consider an NPC who minted out of pure speculation to be a true fan / listener and certainly don't want to pay to acquire a user like that... what happens when you stop paying them and when there's nothing to speculate on? i am interested in building a brand with a highly retained community, not in vanity metrics and near-term $$ gains.
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