Approached by Amazon today offering their shipping service for us at FILA. 

Is my concern for businesses giving them the deliveries insight en masse warranted?

Web3 fashion-tech consultant & ex-sr designer @ FILA // copperglobal.io.

Founder/artist @ slowcrypto.com.

Having fun @ /slow-co-lab

Building mc2.fi - A crosschain marketplace for token strategies
Tokenomics expert @ mc2.ventures | deep in web3  | piffie.twitter | 20y in startups

Splitting it out like that is a good take. Could get (even more) complicated but a valid option. Very familiar with their (and all the other mass retailers) spinning up knock-off styles so no great shakes there.

They do. There are examples of that specially in new trends - that they copy it for amazon brands. 
Would to it for all standard items, but leave the special collections where you want custom packaging etc in the own hands. Therefore they know the data for things that is anyway common.

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You're right. Enjoyed the article too. Written by an ex-finance minister of Greece, I see, but not familiar with Project Syndicate. A regular read or the best one to link quickly here?

the consumer convenience of a marketplace monopoly is difficult to resist, but a multinational marketplace monopoly really is unprecedented. Brings to mind the whole “techno-feudal” narrative: https://www.project-syndicate.org/commentary/techno-feudalism-replacing-market-capitalism-by-yanis-varoufakis-2021-06

No idea. It was an automated LinkedIn message that I duly ignored when it a) listed where I work and b) said its target is small/medium-sized businesses. 

But the systems thinker in me wondered how many will sacrifice their data for a few bob saved on shipping fulfilment. At scale this is jolly concerning.

Unless specifically excluded in contract/TOS, No doubt they marry the databases to theirs to mine customer data. I am interested to know if that means you have to also list a brand store on the Amazon site. I have seen more and more of these.

Perfect. Say yes in return for all their shipping employees wearing comfy and trendy FILA shoes. Win win?