Anyone know why they would switch from NYSE to Nasdaq?

Anyone know why they would switch from NYSE to Nasdaq?

https://www.cnbc.com/2023/09/14/doordash-will-switch-to-nasdaq-from-the-nyse-in-rare-exchange-hop.html

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ETFs do not affect stock price greatly. Price discovery is almost entirely with the stock. NYSE is also has deeper liquidity. Cost and being associated with with a "tech" exchange would be the reasons I guess. 🤷‍♂️

Is that a big factor?
Looks like the max fee to be listed is $500k

Surely a bigger factor is potential upside in stock price
This looks like a bit that Nasdaq will outperform NYSE over the next few years and that DASH can benefit by being pulled along by the coattails a bit