Les Greys
@les
everyone wants products, few want vision. everyone receives products, they ask for better vision.
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Kenny MacKenzie
@shore
I don't buy it. People don't want products or vision, people want to be a certain way or do certain things.
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Les Greys
@les
mmh. isn't that a product? way X things = f(x)
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Kenny MacKenzie
@shore
People's wants are a separate concept from the things that can satisfy their wants.
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Les Greys
@les
Can you help me understand how that differs from a product (math or idealistic)? Trying to see if Iām missing something.
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Kenny MacKenzie
@shore
A carpenter doesn't want a quarter inch drill bit, they want a quarter inch hole. The benefits/impact/outcomes are what people want. The way they want to be, the goals they want to accomplish, jobs to be done, tasks to complete. It's the progress and avoidance of friction (things they don't want to do).
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vaughn tan
@vt
does having a 1/4" bit make it possible to imagine previously unimaginable outcomes that are built on 1/4" holes
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Les Greys
@les
is the only way to achieve the following through 1/4" bits? https://i.imgur.com/J7pUHog.png
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Kenny MacKenzie
@shore
That's the key to the insight. If you're focused on what people really want you can invent things people will buy and you will better understand your competition.
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