shaan pfp

shaan

@shaanchagan.eth

10 Following
7 Followers
shaan pfp
shaan
@shaanchagan.eth
taken this morning in phx, 2 wild rosy-faced lovebirds
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
filmed & edited by Ross Myers photography by Dave Shaw & Greg Button s/o ramdarook
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
in the 70s surfing wasn't just a sport it was a way of life
1 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
the challenge: - Pelé had never been involved in a marketing stunt - the act had to be seamless and natural to avoid suspicion but Pelé's talent and the simplicity of the act made it work perfectly. what happened next: - Pelé paused to tie his Puma shoes right before the kick-off - cameras zoomed in, broadcasting the moment to millions worldwide - Puma's brand was instantly and globally recognized the result: - massive global exposure for Puma - significant increase in sales and brand recognition - a legendary moment that is still talked about today this story is a testament to the power of creativity and the impact of leveraging the right moment. It shows that with the right strategy, even simple actions can create monumental results. so, what’s the secret? there isn’t one. It’s about understanding your audience, seizing the right opportunities, and executing with precision. i share insights and strategies that can help you create your own iconic advertising moments. follow me for more.
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
here’s how a simple act of tying shoelaces became a legendary marketing moment: Pelé, the world's most famous footballer in 1970, was approached by Puma with a clever idea: tie his shoelaces on the field before a crucial World Cup match against Peru. this wasn't just about laces—it was about visibility. the goal: - elevate Puma's brand visibility on a global stage - outmaneuver competitor Adidas - create a memorable marketing moment ... https://youtu.be/ZpYlGhsAXLE?si=A8fasZhBtTvM2p-X
1 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
The Oregonian newspaper Ad "Drugs: Beyond Control?" early 1980s
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
Ford Fairlane ad from 1964
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
needed this today
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
bunch of people have been mentioning this, gunna start following
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
it's a blessing and a curse lol
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
y’all remember the “Whassup?” campaign from Budweiser (Anheuser-Busch) in the 90s? it won a ton of awards. like the Cannes Grand Prix and Grand Clio. it was based on the short film “True” by Charles Stone III which captured genuine interactions among friends. the simplicity of the Ad and catchphrase caught fire, helping Budweiser sell 2.4M barrels and generating $20M worth of revenue from the campaign alone. it’s what made Budweiser fun and sociable as an alcohol brand. https://youtu.be/W16qzZ7J5YQ?si=JGdV-uGViLFA-gU0
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
as an email publisher/media company have you reached out to your top 1% of readers? how about your top 10%? these folks are potential evangelists for your brand. the impact of this can be huge. they're free walking billboards. send them a gift. thank them. a little can go a long way.
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
- they focused on minimalist design which was a major contrast to the cluttered car Ads at the time - it turned The Beetle’s drawbacks into advantages, making a case that a small car was a smart and bold choice - they used humor, making fun of themselves which was very different and ironic for its time the “Think Small” campaign was a massive success. It helped Volkswagen break into the market, and significantly boosted sales. But it also changed advertising completely. it caused a shift toward simplicity, and advertising started moving away from “busy” campaigns. the major lessons from this: 1. advertising doesn’t have to be complicated; clear and honest messaging works 2. know your audience 3. it’s ok to acknowledge that you aren’t perfect “Think Small” is a prime example that you can do so much with very little.
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
in the late 1950s, Volkswagen had a problem. American car Ads were dominated by large, flashy vehicles. Consumers at the time were looking for style... and cars that emphasized power and luxury. Volkswagen wanted to introduce The Beetle, but they had so many challenges: first, they were associated with Germany post-war, and second, the car was small. so they hired the New York agency DDB to help them change how small cars were viewed and establish Volkswagen as a major player in the U.S. market. in 1959, the “Think Small” campaign launched. It embraced the fact that The Beetle was small and economical. the campaign strategy was pretty simple:
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
VW ad from the late 1950s, done by DDB
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
Used brave for a while. Switched to Arc
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
100000000%
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
i use fathom - usefathom.com
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
Ford Mustang ad from 1966
0 reply
0 recast
0 reaction
shaan pfp
shaan
@shaanchagan.eth
Nike Pole Vault ad from the early 90s
0 reply
0 recast
0 reaction