timemachine

y’all remember the “Whassup?” campaign from Budweiser (Anheuser-Busch) in the 90s?

it won a ton of awards. like the Cannes Grand Prix and Grand Clio. it was based on the short film “True” by Charles Stone III which captured genuine interactions among friends. 

the simplicity of the Ad and catchphrase caught fire, helping Budweiser sell 2.4M barrels and generating $20M worth of revenue from the campaign alone. it’s what made Budweiser fun and sociable as an alcohol brand.

y’all remember the “Whassup?” campaign from Budweiser (Anheuser-Busch) in the 90s?

it won a ton of awards. like the Cannes Grand Prix and Grand Clio. it was based on the short film “True” by Charles Stone III which captured genuine interactions among friends. 

the simplicity of the Ad and catchphrase caught fire, helping Budweiser sell 2.4M barrels and generating $20M worth of revenue from the campaign alone. it’s what made Budweiser fun and sociable as an alcohol brand.

https://youtu.be/W16qzZ7J5YQ?si=JGdV-uGViLFA-gU0