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shaan

@shaanchagan.eth

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shaan
@shaanchagan.eth
taken this morning in phx, 2 wild rosy-faced lovebirds
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shaan
@shaanchagan.eth
in the 70s surfing wasn't just a sport it was a way of life
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@shaanchagan.eth
here’s how a simple act of tying shoelaces became a legendary marketing moment: Pelé, the world's most famous footballer in 1970, was approached by Puma with a clever idea: tie his shoelaces on the field before a crucial World Cup match against Peru. this wasn't just about laces—it was about visibility. the goal: - elevate Puma's brand visibility on a global stage - outmaneuver competitor Adidas - create a memorable marketing moment ... https://youtu.be/ZpYlGhsAXLE?si=A8fasZhBtTvM2p-X
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@shaanchagan.eth
The Oregonian newspaper Ad "Drugs: Beyond Control?" early 1980s
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shaan
@shaanchagan.eth
Ford Fairlane ad from 1964
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shaan
@shaanchagan.eth
y’all remember the “Whassup?” campaign from Budweiser (Anheuser-Busch) in the 90s? it won a ton of awards. like the Cannes Grand Prix and Grand Clio. it was based on the short film “True” by Charles Stone III which captured genuine interactions among friends. the simplicity of the Ad and catchphrase caught fire, helping Budweiser sell 2.4M barrels and generating $20M worth of revenue from the campaign alone. it’s what made Budweiser fun and sociable as an alcohol brand. https://youtu.be/W16qzZ7J5YQ?si=JGdV-uGViLFA-gU0
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shaan
@shaanchagan.eth
as an email publisher/media company have you reached out to your top 1% of readers? how about your top 10%? these folks are potential evangelists for your brand. the impact of this can be huge. they're free walking billboards. send them a gift. thank them. a little can go a long way.
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shaan
@shaanchagan.eth
in the late 1950s, Volkswagen had a problem. American car Ads were dominated by large, flashy vehicles. Consumers at the time were looking for style... and cars that emphasized power and luxury. Volkswagen wanted to introduce The Beetle, but they had so many challenges: first, they were associated with Germany post-war, and second, the car was small. so they hired the New York agency DDB to help them change how small cars were viewed and establish Volkswagen as a major player in the U.S. market. in 1959, the “Think Small” campaign launched. It embraced the fact that The Beetle was small and economical. the campaign strategy was pretty simple:
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shaan
@shaanchagan.eth
VW ad from the late 1950s, done by DDB
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shaan
@shaanchagan.eth
Ford Mustang ad from 1966
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shaan
@shaanchagan.eth
Nike Pole Vault ad from the early 90s
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shaan
@shaanchagan.eth
one of the biggest mistakes i see from publishers: the welcome sequence. it doesn’t stop at your welcome email. you need to use your welcome sequence as a nurture campaign throughout their subscriber tenure. it will improve your engagement, deliverability and drop unsubscribe rates by 50%. here’s how you can improve your welcome sequence: 1. once you acquire an email, send a welcome email immediately 2. after 7 days, send them your top articles viewed 3. after 14 days get more personal, tell your story, and introduce yourself properly 4. after 1 month, ask them to reply about their experience so far (keep this short) 5. week 6 - 8, time for an ask. send them a demographic survey to get more info on your subs 6. 4 months in, send them another survey. this can be a little deeper (their experience with the content, more demo data, etc...) 7. 1 year, time to thank them. send them a small gift of appreciation for being a subscriber for a year talk about a retention bomb 💣
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shaan
@shaanchagan.eth
what's up everyone! my name is shaan. i run an email monetization agency that works with publishers and media companies. i'll be posting about what's current in media, complex concepts, real life experiences and provide turnkey strategies that will help you in your media career (or business).
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