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shaan
@shaanchagan.eth
here’s how a simple act of tying shoelaces became a legendary marketing moment: Pelé, the world's most famous footballer in 1970, was approached by Puma with a clever idea: tie his shoelaces on the field before a crucial World Cup match against Peru. this wasn't just about laces—it was about visibility. the goal: - elevate Puma's brand visibility on a global stage - outmaneuver competitor Adidas - create a memorable marketing moment ... https://youtu.be/ZpYlGhsAXLE?si=A8fasZhBtTvM2p-X
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shaan
@shaanchagan.eth
the challenge: - Pelé had never been involved in a marketing stunt - the act had to be seamless and natural to avoid suspicion but Pelé's talent and the simplicity of the act made it work perfectly. what happened next: - Pelé paused to tie his Puma shoes right before the kick-off - cameras zoomed in, broadcasting the moment to millions worldwide - Puma's brand was instantly and globally recognized the result: - massive global exposure for Puma - significant increase in sales and brand recognition - a legendary moment that is still talked about today this story is a testament to the power of creativity and the impact of leveraging the right moment. It shows that with the right strategy, even simple actions can create monumental results. so, what’s the secret? there isn’t one. It’s about understanding your audience, seizing the right opportunities, and executing with precision. i share insights and strategies that can help you create your own iconic advertising moments. follow me for more.
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