influencer marketing is a scam and I've built something (v rough) to cut through the nonsense. I am looking for a very specific early user, DM me if interested!

I also would love more context on what makes the category a scam in your eyes?

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

As a brand builder and marketer, I think it’s important for us to do our research, ignore vanity metrics and find the influencers who’s valued and trajectory aligns with brands we are building. What do you think?

marketers are getting funneled into narrow supply and not seeing a return. Great for a few, burns out the rest and stunts the ecosystem