influencer marketing is a scam and I've built something (v rough) to cut through the nonsense. I am looking for a very specific early user, DM me if interested!

Building mc2.fi - A crosschain marketplace for token strategies
Tokenomics expert @ mc2.ventures | deep in web3  | piffie.twitter | 20y in startups

to be clear, nothing against 'influencers' or creators either! The scam is in the passive reliance on obfuscation to drive short term to only a few

Love to try what you are building in that area. Also don’t like influencers, but you need key community members advocating for your project. And the more they have their own following the better…

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

marketers are getting funneled into narrow supply and not seeing a return. Great for a few, burns out the rest and stunts the ecosystem

I also would love more context on what makes the category a scam in your eyes?

onchain m&a ~ @fireflyapp + mask network ~ @rara (exit 2023)

yes, the marketers are not scammers, but a lot feel like they are getting scammed. And most creators are too. the market is opaque in a way that only the most obvious winners are benefitting

Marketing is not in of itself a scam. It's the lack of transparency and disclosures that makes something a scam.

See "this post is an advertisement" and #ad + #sponsoredpost hashtags required on IG and others.

Don't know much about it - in what way do you claim it as a scam?