influencer marketing is a scam and I've built something (v rough) to cut through the nonsense. I am looking for a very specific early user, DM me if interested!

I also would love more context on what makes the category a scam in your eyes?

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

marketers are getting funneled into narrow supply and not seeing a return. Great for a few, burns out the rest and stunts the ecosystem

I agree! As you may have seen, the tools in the space fixate on vanity metrics and marketers cant scale on the insights they have

As a brand builder and marketer, I think it’s important for us to do our research, ignore vanity metrics and find the influencers who’s valued and trajectory aligns with brands we are building. What do you think?