Instagram reels will crush TikTok growth https://i.imgur.com/9Ur6xuh.jpg

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Predict that the success of reels on FB will take take naysayers by surprise. They are bringing a new entertainment style to the late majority for the format. FB has double the IG or TT audience. Question is will advertisers value the late majority eyeballs the same way.

If it’s their demos, why wouldn’t they?

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

I think it’s one of those years where companies are reserving a more robust budget in the non upfront category. That’s what I would do! It’s one of those years where reserves for last minute decisions matters since things are moving around and opportunities will likely open up for last minute wins.

Demos might be a weak link. Also not sure how much people will reallocate from upfronts/line items this year. And finally there just might be some “not cool enough” stink for some. Of course the flip could happen if they pull advertisers from other media who might like the new format but fear TT for brand safety.