Instagram reels will crush TikTok growth https://i.imgur.com/9Ur6xuh.jpg

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Predict that the success of reels on FB will take take naysayers by surprise. They are bringing a new entertainment style to the late majority for the format. FB has double the IG or TT audience. Question is will advertisers value the late majority eyeballs the same way.

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

Demos might be a weak link. Also not sure how much people will reallocate from upfronts/line items this year. And finally there just might be some “not cool enough” stink for some. Of course the flip could happen if they pull advertisers from other media who might like the new format but fear TT for brand safety.

If it’s their demos, why wouldn’t they?