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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Matthew
@matthew
I agree w.r.t. a marketing team. Paying for users before PMF is a road to nowhere. But is the implied assumption here that farcaster's best channel to grow is through crypto? I don't agree with that at all tbh. If anything, I want to see way less "crypto content" and way fewer "crypto ppl" as a percentage of overall content/users. I don't like that it's all crypto, all the time here, and anyone in my social circle that I invite would say the same. And to be honest, that has kept me from inviting many of the ppl that I know would enjoy FC otherwise.
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Dan Romero
@dwr.eth
Have you tried the onboarding flow recently? What % of casts are crypto posts if you don't select Ethereum as an onboarding interest. The issue is overall supply of interesting and entertaining content. If we can 10x that, may be enough to keep people around. Revealed preference is people want infinite scroll (why Twitter For You, TikTok, IG Reels do so well metrics wise).
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Ghostlinkz
@ghostlinkz.eth
Can you say more about what the team is focused on that will 10x the supply of interesting and entertaining content? Frames and actions are good ideas, but your team allowed memecoins to proliferate on the platform, knowing the type of users this would attract. You even claimed that /degen was one of the best channels on Farcaster while users like myself were taking a stand against the spam and farming that was coming from there
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Maretus
@maretus.eth
How would you have proposed they stop memecoins from proliferating?
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Ghostlinkz
@ghostlinkz.eth
I would not have allowed tipping via replies. If Warpcast team believed that what was happening in /degen channel was promising, then why not add native tipping reaction button? I’ve always believed that if a token actually solves real problems for Warpcast or Farcaster, then Merkle would be the one to do it
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Matthew
@matthew
how would they stop tipping in replies? it’s a permissionless protocol, ppl can do what they want
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Samuel ツ
@samuellhuber.eth
additionally cast actions are what enables tipping via native tipping reaction buttons, but the revealed preference of devs is they want the replies as that is publicity for the project they don't get in cast actions. Btw same for businesses. I have a hard time convincing prospects on cast actions vs replies when it comes to these kinds of interactions
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Niko
@nikomfer.eth
Can argue that memecoins risk damaging their brand image bc tips may appear spammy. Using a tip cast action for discreet tipping can prevent this.
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