One thing I try to take into account is my use of eco friendly packaging (star shaped peanuts) vs. bubble wrap.

I have a few customers that care a lot about the environment, so I pack those orders with the stars. 

But the stars are actually less effective than the bubble wrap because they warp more with shipping. So my trade off is eco friendliness vs. likelihood that the candle breaks in transit. And customer preference. 

And for my current customers, that’s why there’s a bit of inconsistency in my packaging. I’m experimenting with the most eco friendly and effective packaging across different distances!

they/them, candlemaker at 🕯️humankind🕯️, seemore.tv/humankind, hosting /samantha and /humankind

neuroscience PhD, healthcare marketer, interfaith chaplain. vibe imagineer for /christin, co-host of the /okbanger show
seemore.tv/christin

I’m sorry 😭😭 next time I’ll give u the stars lololol

ah i was wondering why i didn't get the stars!!! 😂

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I have no idea, it’s my first time trying with the stars. But I know it should increase customer delight!

Do the star shapes work better than the "Cheetos puffs" shaped corn-starch-based peanuts?

🙋🏻‍♀️🐶📊🍽️🪴🧶🎮 Dog mom & data wrangler at day; foodie, gardener, fiber artist, and gamer by moonlight. Berkeley EECS drop out📍Silicon Valley

Ultimately the most eco friendly is reducing waste, so whatever keeps the candle safe. I don’t mind bubble wrap because I hoard and reuse it lol. I’m not super fond of the big air packets tho because those take so much space to store.