humankind

This month and last month's revenue for /humankind! 

Now that I've been in business for 7~ months, I have more data on what drives revenue and what doesn't. Here's what I've learned:

they/them, candlemaker at 🕯️humankind🕯️, seemore.tv/humankind, hosting /samantha and /humankind

1. It's hard being a solo founder. January accounts for the post x-mas dip, and April was the month I was preparing for FarCon (my largest order, 70 candles+).  Apr was particularly difficult because I had to make more investments in infrastructure, like my scientific thermometer and industrial baking rack.

4. Probably one of my largest learnings is understanding how I can build ongoing customer evangelism so I can focus on corporate gifting (B2B sales). FarCon led to a spike in sales, but I want customers longer term and more engaged. One-off projects are great for awareness, but retention is TBD.

Hypersub

5. Anyways. /hypersub is coming, and hopefully it will bring me ongoing customer evangelism and give me a set timeline for production for the customers that really love my product. Once that's set up I'll start the B2B campaign for fall going into xmas for corporate gifting.

3. Degen candles were not a success. I got 2 orders, and the chain was down for a few days. I campaigned for about 2 weeks before calling it. The community isn't as familiar with me and I'm guessing that the avg degen hodler is too financially different from my regular ICP. Good experiment nonetheless.

2. I have to find a flow to be able to sell and make at the same time. It seems that I flip flop between each mode and it reflects accurately in the revenue.