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Sam (crazy candle person) ✦
@samantha
This month and last month's revenue for /humankind! Now that I've been in business for 7~ months, I have more data on what drives revenue and what doesn't. Here's what I've learned:
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Sam (crazy candle person) ✦
@samantha
1. It's hard being a solo founder. January accounts for the post x-mas dip, and April was the month I was preparing for FarCon (my largest order, 70 candles+). Apr was particularly difficult because I had to make more investments in infrastructure, like my scientific thermometer and industrial baking rack.
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Sam (crazy candle person) ✦
@samantha
3. Degen candles were not a success. I got 2 orders, and the chain was down for a few days. I campaigned for about 2 weeks before calling it. The community isn't as familiar with me and I'm guessing that the avg degen hodler is too financially different from my regular ICP. Good experiment nonetheless.
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Sam (crazy candle person) ✦
@samantha
4. Probably one of my largest learnings is understanding how I can build ongoing customer evangelism so I can focus on corporate gifting (B2B sales). FarCon led to a spike in sales, but I want customers longer term and more engaged. One-off projects are great for awareness, but retention is TBD.
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Sam (crazy candle person) ✦
@samantha
5. Anyways. /hypersub is coming, and hopefully it will bring me ongoing customer evangelism and give me a set timeline for production for the customers that really love my product. Once that's set up I'll start the B2B campaign for fall going into xmas for corporate gifting.
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