I'm going to say something that's true in crypto that i wish wasn't the case, and have been slow to admit

Narrative market fit is more important than product market fit

Maybe it won't be that way forever but it's been true for as long as i've been here

Short term, maybe.
Long term, no.

Narrative market fit may help you get distribution which can help you get product market fit. 

But once the narrative moves on you need to have something that works otherwise you die with the narrative.

Yes, this probably depends on time horizon.

But i have to say the long term has proven much loooooooonger than i thought.