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https://warpcast.com/~/channel/flows
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rocketman
@rocketman
how can we make flows more positive sum?
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Travis Sapolin
@travsap
Double down on what we know works (for energy drink companies and consumer products generally) and employ the nouns flywheel by targeting athletic sponsorships / content creators with the best engagement measured by percentage of total audience (instagram).
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rocketman
@rocketman
can u expand on "what we know works"
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Travis Sapolin
@travsap
If the marketing effort costs less than the profit it drives then do it. For consumer product brands across lifestyle categories, especially Red Bull (because of the attachment to extreme sports) it has meant attaching themselves to content creators with strong engagement on YouTube or Instagram as paid collaborators — paying the influencer some amount relative to their return. The profit formula works most sustainably and cost effectively with content creators who have smaller followings — micro influencers. But it also works as costly collaborations with especially well matched creators with larger followings. This applies similarly to flows and nouns impact and content, and the return to the treasury that funds it.
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rocketman
@rocketman
how can we measure this through flows / incorporate into our grading maybe?
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Travis Sapolin
@travsap
Random idea: a small pool as percentage of total available grants for first-time, one off small grants (maybe person applies with a $100 one time request and links to existing socials and size of audience) to get an idea started. They can also skip to proving a history of impact and return, (explain the need for this to the new builder), and reiterate that social impact projects will be approved but streaming grants require a history of impact and high value content creation around impact, even if it’s one person with photo skills snapping images or short clips from a smartphone.
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