flows

bringing the makers together 

/vrbs /flows

Will flows' main budget ever increase ??
I love the concept and purpose of flows and how it motivates builders to keep updating the project and reach for improvement, but as I want to invite more builders and creators to the platform, I keep earning less and think if it worth it or not !!

bringing the makers together 

/flows /vrbs

Double down on what we know works (for energy drink companies and consumer products generally) and employ the nouns flywheel by targeting athletic sponsorships / content creators with the best engagement measured by percentage of total audience (instagram).

Running the Lil Nouns and Vrbs instagrams

If the marketing effort costs less than the profit it drives then do it. For consumer product brands across lifestyle categories, especially Red Bull (because of the attachment to extreme sports) it has meant attaching themselves to content creators with strong engagement on YouTube or Instagram as paid collaborators — paying the influencer some amount relative to their return. The profit formula works most sustainably and cost effectively with content creators who have smaller followings — micro influencers. But it also works as costly collaborations with especially well matched creators with larger followings. This applies similarly to flows and nouns impact and content, and the return to the treasury that funds it.