it baffles me that macbooks still don't have 5G receivers

why do i need to use my phone as a hotspot?

Building /bright-moments - minting onchain art IRL | /purple #15 | FID 129 #magikarp

Rome, Metropolitan City of Rome Capital, Italy

I've thought about this for years - there does not seem to me material difficulty 

My conclusion is Machiavellian: companies like Apple (who can, but don't) don't do it because they fear selling less phones. Companies who could don't do it because it's an additional complexity and no one wants to go first

I have a question regarding this..How can companies overcome the fear of losing sales when adopting user-centric innovations?