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Charles Holgate
@raiderzero
Three obvious places to start adding value (3/3): 📢Lastly, brand itself. This is what I’m so excited about. I come from V brave brands that have built cult followings. Brands like Rinse FM, Beats by Dre, Nike, Red Bull. I really wanna bring that punk energy to DeFi and I’ve been given the buy-in to try. What our engineers have built is genuinely revolutionary but explaining it I can white noise getting louder and louder. Even degens exist IRL. I was challenged: “there’s too many factions in DeFi to speak to all of them” But I disagree. By definition - if you have a wallet you are an early adopter. Trad Fi is chart music, DeFi (and crypto at large) is the underground rave - a melting point of subcultures that value experimentation, like to be first, have great taste and in general a good sense of humour. So my intention is to play to that for as long as I can get away with it. Follow to see success or my epic failure in real time. Even better say hello if you see anything that resonates
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Apurv
@apurvkaushal
i like Reya's website quite a bit. How are you approaching the brand building for Reya differently from other DeFi protocols?
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Charles Holgate
@raiderzero
The look and feel & our site is *chefs kiss delivered by our top tier designer / co founder @brokoli.eth the opportunity is to serve the info and better. The look & feel may well stay the same. To answer your Q - by not taking inspo from other protocols (apart from due diligence) and looking wider. In my music industry days, when prepping an artist for an album I would give them albums from every genre but their own. In confidence that they will always deliver their own style / genre so what comes out will be richer by looking wider. I do think that crypto in general is too insular and being self referential is a big part of that. WDYT?
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Apurv
@apurvkaushal
interesting ! this is quite a fundamental process to finding differentiation
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