marketing

Three obvious places to start adding value (3/3):

📢Lastly, brand itself. This is what I’m so excited about. I come from
V brave brands that have built cult followings. Brands like Rinse FM, Beats by Dre, Nike, Red Bull. 

I really wanna bring that punk energy to DeFi and I’ve been given the buy-in to try. 

What our engineers have built is genuinely revolutionary but explaining it I can white noise getting louder and louder. 

Even degens exist IRL. I was challenged: “there’s too many factions in DeFi to speak to all of them” 

But I disagree. By definition - if you have a wallet you are an early adopter. Trad Fi is chart music, DeFi (and crypto at large) is the underground rave - a melting point of subcultures that value experimentation, like to be first, have great taste and in general a good sense of humour. 

So my intention is to play to that for as long as I can get away with it. Follow to see success or my epic failure in real time. Even better say hello if you see anything that resonates

Creative Director at Reya Network the first trading optimised network in DeFi. 

No mid curve just wins or epic failure. 

Former RinseFM / Redbull / Nike

Building community at @Intract. While experimenting with airdrops & how to do them right.

The look and feel & our site is *chefs kiss delivered by our top tier designer  / co founder @brokoli.eth the opportunity is to serve the info and better. The look & feel may well stay the same. 

To answer your Q - by not taking inspo from other protocols (apart from due diligence) and looking wider. In my music industry days, when prepping an artist for an album I would give them albums from every genre but their own. 

In confidence that they will always deliver their own style / genre so what comes out will be richer by looking wider. I do think that crypto in general is too insular and being self referential is a big part of that. 

WDYT?

i like Reya's website quite a bit. How are you approaching the brand building for Reya differently from other DeFi protocols?