Finally watched the iPad ad. I liked it. Missed the point initially though. I thought it was about some titanium hardness surviving big pressures. But compressing all those things into one device also an acceptable narrative. Either way, smashy-smashy.

Blogger at ribbonfarm.com, running summerofprotocols.com, host of /gloom ☀️

Meh, I thought it was a bit idiotic to go for compression instead of expansion. Could’ve easily been about unfolding instead of “let’s destroy all this”

Also compression via destruction was kinda stupid imo, bad communication — they’re trying to say “everything inside”