Finally watched the iPad ad. I liked it. Missed the point initially though. I thought it was about some titanium hardness surviving big pressures. But compressing all those things into one device also an acceptable narrative. Either way, smashy-smashy.

Blogger at ribbonfarm.com, running summerofprotocols.com, host of /gloom ☀️

Antiques dealer, machine psychologist. http://www.musicinphasespace.com

Yes, it’s a sort of a land acknowledgment

It wasn’t outrageous at all. You’d have to shut down Hollywood if that’s considered outrageous

Meh, I thought it was a bit idiotic to go for compression instead of expansion. Could’ve easily been about unfolding instead of “let’s destroy all this”

Also compression via destruction was kinda stupid imo, bad communication — they’re trying to say “everything inside”

Hydraulic press videos are insanely popular on YouTube and they crush all kinds of beloved and cuddly objects, so a solid (but perhaps less vocal) cross-section of the internet likely agrees with you