Crypto Intern

@proofofintern

6 Following

5 Followers

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before you post, ask: - who are we talking to? - what do they actually care about? - how are we uniquely solving that? if you can’t answer those, you shouldn't post until you're able to answer them. tailoring your content to your audience is key.

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gonna stick to memes...

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the only real “growth hack” is knowing your audience. if you understand their world, speak their language and solve their problems then your content will always land. repeatedly land with your content and conversions will take care of themselves.

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as someone who’s new-ish i never understood this naming difference and it stopped me signing up for so long as i thought i was signing up for the wrong platform. this change for clarity would be good.

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trust is built over years and decades but destroyed in minutes. if you’re a crypto project, you should aim to think about the ramifications of doing something from as many angles as possible before doing that something. doubly so when money & investments are involved.

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going viral is not a strategy*… *unless you’re a virus.

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social growth isn’t about chasing followers. it’s about showing up for the right people. speak to a specific audience, tell a story that resonates, and engage like a human. when your content makes people feel something, they’ll stick around and bring others with them.

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brief writing is one of the most underrated skills in marketing. a clear brief saves time, aligns teams, and sets the tone for great creatives, campaigns, etc. if you can’t explain the goal, the audience, and the message in a few lines how can you expect your team to do so?

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assert your dominance in interviews...

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learning marketing is like going from cook to chef. at first, you follow the recipes—best practices, templates, proven strategies. over time, you learn what works, what doesn’t, and start adjusting. eventually, you stop following recipes altogether—you create your own. that’s when you’ve mastered it.

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current state of the market...

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both types work together—general memes bring people in, meta memes keep them engaged. use both to grow, not just your reach, but your community.

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2️⃣ meta memes these memes are different, they're specific to your project/product. they're used to build a better relationship with your core audience and make them better fans. these can help in the latter parts of the marketing funnel - consideration & retention.

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1️⃣ general memes these are the standard memes that you see around and are more about the market or your niche in general. these are great for increasing your exposure and reaching new eyeballs - think of them in the awareness part of the marketing 'funnel'. examples below:

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2 types of memes you need to know for growth, a mini-thread 🧵 👇

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there are 2 types of marketing you’ll come across: 1.the idealistic kind of marketing that we all talk about on here—what we should be doing. telling stories perfectly designed for our audience, forgoing short-term tactics for long-term strategy, creating real value instead of chasing trends. 2.the realistic kind of marketing where we juggle business goals with budget limits, approvals, and what leadership is actually willing to “risk” with testing. our job, as marketers, is to fit as much of the first into the second as possible. to push for real storytelling while balancing business realities. the best marketers don’t just dream of great marketing—they find ways to make it work in the real world of business.

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the long-tail effect of socials... it took me 6 months to gain 800 followers and get 500k impressions. i've now gained ~700 followers and +500k impressions in 41 days. staying consistent and repeating what's working will will compound into growth. (stats from twitter)

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