2 types of memes you need to know for growth, a mini-thread 🧵 👇

1️⃣ general memes
these are the standard memes that you see around and are more about the market or your niche in general.

these are great for increasing your exposure and reaching new eyeballs - think of them in the awareness part of the marketing 'funnel'.

examples below:

One of the top interns in crypto. Follow to learn how to grow your socials in crypto/web3

2️⃣ meta memes
these memes are different, they're specific to your project/product. they're used to build a better relationship with your core audience and make them better fans.

these can help in the latter parts of the marketing funnel - consideration & retention.

both types work together—general memes bring people in, meta memes keep them engaged. 

use both to grow, not just your reach, but your community.